Home Care Marketing
You’re losing clients
to Google Maps.
And caregivers to
silence.
Most home care agencies compete on price alone. We fix visibility.
34%
Workforce growth needed by 2032. Caregiver shortage is real.
Source: U.S. Bureau of Labor Statistics
$2.6k
Average cost-per-hire for caregivers. Each open role drains budget.
79%
Annual caregiver turnover. You’re always recruiting.
Source: PHI National Home Care Survey
The Double Problem
You’re fighting two marketing battles
And most agencies only know how to solve one.
Family Client Acquisition
Families search “home care near me” on Google Maps. If you’re not there, they call your competitor. You lose the case.
Caregiver Recruitment Crisis
Your job listings are buried. Qualified caregivers never see them. You’re stuck with slow-filling positions and burnout on current staff.
Margin Squeeze
You’re spending money on both client acquisition and recruiting. Generic agencies treat them the same. Wrong.
Can’t Focus on Both
You need both funnels running. But you can’t build and maintain both alone. So one always suffers.
How We Solve It
Both funnels. One platform.
We manage your family client acquisition and caregiver recruitment in parallel.
Family Discovery
Google Maps optimization, directory sync, review generation. Families find you first.
Caregiver Visibility
Job board advertising, social recruitment, AI applicant response. Open roles fill faster.
Referral Automation
Employee + client referral programs with automated tracking and payouts. Both funnels feed each other.
Your Unfair Advantage
The Double Funnel Model
Two revenue streams. One integrated system.
Client Funnel
Families looking for care. We put you in their path.
Google Maps dominance
50+ directory sync
Review generation & monitoring
Authority content (blog + social)
AI lead capture & follow-up
Recruitment Funnel
Qualified caregivers actively seeking roles. We find them.
Job board advertising
AI applicant screening & response
Referral bonus program management
Hiring pipeline reporting
Cost-per-hire analytics
Simple Pricing
No hidden fees. No contracts.
Month-to-month. Cancel anytime. No setup fee.
Local Foundation
$899/ month
$9,889 / year (save $899)
- Website management
- Google Maps + directory sync
- Review monitoring & responses
- Monthly reporting
Most Popular
Growth Engine
$1,750/ month
$19,250 / year (save $1,750)
- Everything in Foundation
- Social media (2 platforms)
- 2 blog posts / month
- Google Guaranteed (LSA)
Full-Stack Authority
$2,950/ month
$32,450 / year (save $2,950)
- Everything in Growth Engine
- Social (3 platforms)
- 4 blog posts / month
- AI Receptionist & automation
Optional Add-On · Available to All Tiers
Caregiver Pipeline
+$850/mo
Recruitment Ad Campaigns
Targeted caregiver acquisition across job boards and local platforms.
Instant AI Applicant Response
Every application screened and responded to automatically. Ranked by fit.
Referral Bonus Management
Automated tracking and payouts for employee and client referrals.
Hiring Funnel Reporting
Real-time dashboards on pipeline, conversion rates, and cost-per-hire.